What is the biggest barrier to integrating social media into your business?

A
RISK: Legal Exposure / Negative Comments [ 22% (8 votes) ]
B
HR: Lack of Internal Resources to Own It [ 27% (10 votes) ]
C
SCALE: Inability to Respond to High Volume [ 16% (6 votes) ]
D
PRODUCTIVITY: Employee Usage During Biz Hrs [ 22% (8 votes) ]
E
ROI: In Sales ($) [ 14% (5 votes) ]

Twtpoll created by @usegraymatter more than 35 months ago

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@usegraymatter

@usegraymatter I find it begins as a "who" should own it issue, but can evolve 2 "which dept" should own it. A: social=shared responsibility (work 2gethr)

Comment posted more than 34 months ago



@CharityHisle

@CharityHisle Most responses to this question say "internal resources" are the biggest challenge. Then, productivity.

Comment posted more than 35 months ago



@usegraymatter

@usegraymatter LOL @lisat2 ! Funny. I find the firewall/IT lockdown issue (ltd to no access to certain sites) comes up a lot in mtgs w/clients...

Comment posted more than 35 months ago



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